the Business Chassis. I caught his glare of bewilderment. You know, like the chassis of a car. His expression didn't change. Let me explain. Just like the old VW chassis that were used to build the initial Porsche cars, you too can transform your business. You can stick with one that'll keep going forever, making a few dollars here and there, or you can build an amazingly powerful, superproducing, profit-yielding business. The choice is yours. Charlie's eyes were boring into mine. What you're about to learn is guaranteed to be the most powerful business secret you'll ever learn, as long as you make sure you're using it every day. Charlie's expression had now gone from bewilderment to deep skepticism. Undeterred, I started explaining to Charlie, as I'd done hundreds of times before, the Business Chassis. The Business Chassis Most people don't really understand business and, therefore, work too hard. In fact, most businesspeople work on the three areas of the chassis that refer to results, instead of the areas that can transform the business into a profit powerhouse. You'll see what I mean in a minute. First, let me explain the parts of the chassis. Your Number of Leads 1) Leads: The total number of potential buyers that you contacted or that contacted you last year. Also known as prospects, or potentials. Most business-people confuse responses, or the number of potential buyers, with results. Just because the phone is ringing doesn't mean the cash register is. And, what's even 27